1. Inventory (days of inventory)
How many days, on average, the product sits on the shelf before being sold.
Cost of the goods sold during the year.
2. Receivables (days sales outstanding)
How many days pass between the sale and the money in the bank.
3. Payables (days payable outstanding)
How many days you have to pay your supplier.
4. Cash conversion cycle
Green up to 15 days, yellow between 15–45, red above 45. A negative cycle (rare) means the customer finances the business — the supermarket model.
How to read your cash conversion cycle
Three fictional scenarios so you can practice reading the results before looking at your own numbers.
- What to look at
- Cycle up to 15 days (or negative, like a supermarket).
- What it means
- Suppliers and customers finance the working capital — free cash is left to invest or distribute.
- Next steps
- Lock the current terms into contracts and use the free cash to negotiate cash discounts.
- What to look at
- Cycle between 15 and 45 days.
- What it means
- The business still funds its own working capital, but any late customer creates a squeeze.
- Next steps
- Cut idle inventory, offer early-payment discounts, or negotiate 15 extra days with suppliers.
- What to look at
- Cycle above 45 days.
- What it means
- The company keeps financing customers and inventory — revenue grows while cash gets tighter.
- Next steps
- Shorten customer terms, cut slow-moving SKUs, and renegotiate supplier terms before taking on debt.
Did I really understand the traffic light?
3 quick questions based on the guide above. Answer and see the correct answers right away.
- 1DIO = 60 days, DSO = 30 days, DPO = 40 days. What is the cash cycle?
- 2What does a negative cash cycle mean, like in a supermarket?
- 3The cycle blew out to 60 days (red). Which sequence does the guide recommend first?
Chapter 6 — The cash cycle
In the book you learn to shorten the cycle with small changes to inventory, collections, and purchasing.
Buy the book →